A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

A) change the access levels of other users.
B) delete the account
C) invite others to access the account.
D) see average costperclick (CPC) costs.

Ans: 
D) see average costperclick (CPC) costs.

By adding managed placements to a Display Network campaign you can show your ad:

A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.

B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select

C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content

D) on Google owned and operated properties such as Gmail and Google News that

have relevant content for your keywords.

Ans: 
B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

A) the quality of your image
B) the quality of your landing page
C) the maximum CPC of the keyword that triggered an ad.
D) your daily budget

Ans:
C) the maximum CPC of the keyword that triggered an ad.

Adding placements to an ad group

A) negatively affects the Quality Score for search

B) does not affect the Quality Score for search

C) improves the Quality Score on Google

D) improves the Quality Score for search

Ans: 
B) does not affect the Quality Score for search

A keyword with very low clickthrough rate (CTR) will usually receive:

A) more impressions on the Google Display Network
B) impressions only on the Google Search Network
C) a low average costperclick (CPC) on Google search.
D) a low Quality Score on the Google Search Network

Ans: 
D) a low Quality Score on the Google Search Network

When resetting a password in AdWords, what should a user keep in mind?

A) The new password is now required to access all other Google products with the affected Google Account login.
B) The new password will work for AdWords and the old password will work for other Google products.
C) The user will need to enable 2-factor authentication in order to access their account from any location
D) The password will need to be reset separately on other Google products that share the Google Account login

Ans: 
A) The new password is now required to access all other Google products with the affected Google Account login.

Which formula does Google use to rank keyword targeted ads on Google Search

A) (Maximum costperclick (CPC) bid + Daily Budget) / Quality Score

B) Maximum costperclick (CPC) bid x Quality Score

C) (Maximum costperclick (CPC) bid x Quality Score) / Daily Budget

D) Maximum costperclick (CPC) bid only

Ans:
B) Maximum costperclick (CPC) bid x Quality Score

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

A) Ads can not simulate email inbox notifications or fake "friends/crush" requests.
B) Ads can not contain that amount of characters
C) Ads can not contain the phrase "See more!"
D) Ads can not contain exclamation points (!).

Ans:
B) Ads can not contain that amount of characters

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

A) All of these answers are correct
B) Ads can not contain words that are not directly related to the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or question marks (?).
D) Ads cannot use call-to-action phrases such as "click here" or "See this site"

Ans: 
D) Ads cannot use call-to-action phrases such as "click here" or "See this site"

How do managed placements on the Display Network work?

A) Advertisers can guarantee placement on prominent and popular sites.
B) Advertisers manually select the desired sites on which their ads may appear
C) Keywords are used to place ads next to content that matches the ad.
D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

Ans:
B) Advertisers manually select the desired sites on which their ads may appear

Which line of ad text would be disapproved based on Googles advertising policies?

A) Want fast results?
B) Free shipping
C) Best deals click here
D) Fast, easy, effective

Ans: 
C) Best deals click here

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars."

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

Ans: 
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad text

Ans: 
C) a campaign with a separate daily budget specific to the product line

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

A) Accelerated
B) Optimized
C) Scheduled
D) Standard

Ans: 
D) Standard

To determine which ad language to target to a user, the AdWords system refers to that users:

A) Chrome Browser setting
B) operating system language
C) home countrys language
D) Google interface language setting

Ans: 
D) Google interface language setting

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

A) Improve Quality Score and increase costperclick (CPC)
B) Decrease costperclick (CPC) and increase daily budget
C) Decrease costperclick (CPC) and decrease daily budget
D) Improve Quality Score and decrease costperclick (CPC)

Ans: 
A) Improve Quality Score and increase costperclick (CPC)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads how will this impact the quality score of your search campaign?

A) None of these options is correct

B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search

C) Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns

D) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

Ans: 

B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search

An advertiser who decides to edit the location targeting of an ad can do this at the:

A) ad group level
B) keyword level
C) campaign level
D) account level

Ans: 
C) campaign level

An advertiser wants to increase the Quality Score of a low performing keyword. Which approach would you recommend?

A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located

Ans: 
C) Modify the ad associated with that keyword to direct to a highly relevant landing page

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low performing keyword?

A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located

Ans: 
C) Modify the ad associated with that keyword to direct to a highly relevant landing page

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

A) Language targeting
B) Regional targeting
C) Ad scheduling
D) Demographic targeting

Ans: 
A) Language targeting 

Which AdWords settings are specified at the account level?

A) A daily budget and a set of keywords and placements
B) Network distribution preferences and a set of keywords
C) A unique email address, a password, and billing information
D) Location targeting, costperclick (CPC) bids, and match types

Ans: 
C) A unique email address, a password, and billing information

What's one benefit of creating multiple ad groups?

A) You can target specific ad groups into various Google networks
B) You can break up keywords and ads into related themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing well

Ans: 
B) You can break up keywords and ads into related themes

It is beneficial to create multiple ad groups in order to:

A) opt specific ad groups into various Google networks
B) break up keywords and ads into related themes
C) set different budgets for each ad group
D) pause specific keywords if they are not performing well

Ans: 
B) break up keywords and ads into related themes

What is a benefit of online advertising with Google AdWords?

A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products

B) Ads can include up to 50 characters for the first three lines of ad text

C) Ads are displayed to users who are searching for a particular product of service

D) Advertisers can pay to place their websites in the natural search results

Ans: 
C) Ads are displayed to users who are searching for a particular product of service

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

A) generate many clicks and conversions
B) generate many impressions and very few conversions
C) contain more than two words in the phrase
D) contain words that are duplicated in a display campaign

Ans: B) generate many impressions and very few conversions 

Remarketing Lists for Search Ads - Google Best Practices for AdWords

RLSA helps put your ads in front of highly qualified customers who have already shown interest in your business or products. Learn how to tag your site, set up remarketing lists, and bid effectively. 

Check out the full video series:

Remarketing List for Search Ads (https://goo.gl/75qWEm)

How to Set Up Your Remarketing Tags (https://goo.gl/mYtpYP) 

How to Set Up Strong Remarketing Lists in Search (https://goo.gl/BH4kAA)

How to Adjust Your Remarketing Bids and Grow Volume (https://goo.gl/nGTioy)

Want more? Get the checklist here: https://goo.gl/5WluRA 

Want to get Google's official Best Practices right in your inbox? Sign up here: https://goo.gl/xoaccr 

Ready to set up your Remarketing Lists for Search Ads (RLSA)? Sign in to your AdWords account: https://goo.gl/fbRJch

Free SEO Tools to Promote your Website and Business

To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free.

Here is a list of free search-engine-optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, though some offer additional premium features.

Free SEO Tools

Varvy SEO Tool. The most basic step of SEO is to follow the Google guidelines. This tool checks if your site follows the guidelines and offers fixes.

Varvy SEO Tool. 

Browseo. Browseo is a tool for browsing pages through the eyes of a search engine. View your web page without the distractions caused by style. It also highlights the parts of a page that are relevant for SEO and provides a spreadsheet download of your session.

Google Keyword Planner. Google Keyword Planner is an essential tool to discover search query volume estimates. Get historical statistics, see how a list of keywords might perform, and create new keyword lists by merging several lists of keywords together.

Übersuggest. Übersuggest is a research tool to quickly find new keywords not available in the Google Keyword Planner. Copy and paste your keywords in a spreadsheet or download them as a CSV file.

Search Latte. Search Latte is a tool to build international Google searches. Enter your keyword, then enter any combination of top-level domain, country, and language.

Search Latte.

SEO Spider. The Screaming Frog SEO Spider allows you to quickly crawl, analyze, and audit a site from an onsite SEO perspective. View, analyze, and filter the crawl data as it’s gathered and updated continuously.

SEOCentro. SEOCentro provides a variety of SEO tools to monitor your site’s performance, including SEO analyzer, meta tag analyzer, rank checker, keyword analyzer, and social media shares.

Check My Links. Check My Links is a Chrome extension that quickly finds all the links on a web page, and checks each one for you. It highlights which ones are valid and which ones are broken.

GTmetrix. Determine the speed of your site with a tool that actually loads it. Get load time, page size, total requests, playback, and more. Monitor your pages, set alerts, and get actionable recommendations. Monitor up to three URLs with a free basic account. Pro plans start at $14.95 per month.

GTmetrix.

Map Broker XML Sitemap Validator. Here is a free tool that verifies if you have a valid sitemap and checks if the links in your sitemap work.

Open SEO Stats. This is a Chrome extension to access the Google PageRank, Alexa Rank, Compete Rank, and Quantcast Rank of the current web page, in addition to getting info on backlinks, indexed pages, cached pages, socials, Whois, Geo IP location, and more.

Link Prospecting Query Builder. Enter a keyword, and select the link type you want to prospect. The tool will render a search list for your favorite link-prospecting tool.

Google Analytics Referrer Spam Killer. This is a free tool to keep your Google Analytics data and statistics as clean as possible by filtering out spammy referrer domains.

Google Analytics Referrer Spam Killer.

Google Mobile-Friendly Test. This test analyzes a URL and reports if the page has a mobile-friendly design. Make sure your site is not penalized because it’s not mobile friendly.

Zadro Web SEO Auditor. This tool provides a variety of helpful facts and metrics, including Google page speed and PageRank, page authority and domain authority from Moz, your top ten keywords by SEMrush, social links, and more.

SEO Book Tools. SEO Book offers a variety of free SEO tools as web apps and browser extensions — including keyword suggestions, meta tag generator, link suggestions tool, spider test tool, and typo generator.

Seoptimer. Seoptimer is a daily use tool to get a quick look at over 20 SEO factors on your website.

Seoptimer.

SEOquake. SEOquake is for Firefox, Chrome, and Opera browsers. Get a site’s information on a wide range of parameters such as PageRank, Google index, Alexa ranking, keyword density, and more. Get the values of the parameters under each search result of Google, Yahoo, Bing, Yandex, and Baidu.

SEO Chat Suggestion Keyword Finder. Here is a keyword generator that provides multiple levels of suggestions related to your original keyword.

SEMrush. SEMrush’s free tools provide insights into a site’s performance, including organic and paid search, backlinks, top organic keywords, organic competitors, and competitive positioning. The Basic plan is free. The Pro plan is $69.95 per month.

Moz Open Site Explorer. This free tool from Moz allows you to gauge a site’s influence. See inbound links to the page, subdomain, or root domain you’ve entered, and then analyze the linking pages.

Seoptimer.

Google PageSpeed Insights. PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.

LinkMiner.  This Chrome extension checks web pages for broken links and pulls metrics on those links. Get link and social data on any URL on a page, display link data next to each link, and export link data.

Google Disavow Tool. If you believe your site’s ranking is being harmed by low-quality links you don’t control, ask Google to ignore them when assessing your site.

Yoast SEO WordPress Plugin. Yoast SEO is a plugin for WordPress.org users. It incorporates everything from a snippet editor and real-time page analysis that helps you optimize your page content, meta descriptions, sitemaps, and more. Basic is free. Premium is $69.

Panguin Tool. Here is a tool to monitor your rankings when Google changes its search algorithms.

What is Management?

Management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively.

Management comprises planning, organizing, staffing, leading or directing and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.

Every business requires a management to organize/structure it. We try to make group efforts which produce results towards a purpose. Thus, organized efforts are needed for a human activity.

Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources and natural resources.

WhatsApp Android user can format text as bold, italics and share Google Drive document

Now you can format your text in WhatsApp. WhatsApp has added two new features for its android users of its new 2.12.535 update, which was released earlier this month. Those using updated version can format text and make it bold or italicize as well as share documents saved in their Google Drives. 

To make bold or italicize any text, put asterisk marks (*) and underscores (_) before and after it,

respectively.

Only updated version has this feature. Otherwise the text in the example above appears like *hi* _How's it going_.

The other key feature WhatsApp has introduced for Android users is the option to share files shared in their Google Drives. However, the files are converted to PDF and stored locally on the device instead of being shared as a cloud-based document.

In order to share files with others, users need to choose the 'Browse other docs' option in 'Document' under 'Attachments'. Google Drive files as PDFs can be shared with people on older versions (than 2.12.535) of the app on Android as well as iOS users. 

Generate Leads and Branding for Your Business With Facebook Ads

Facebook ads can work for virtually any business, it is a great source to generate leads and branding for your business. You just need to know how to use them. If you really want to blow up your business with Facebook ads, you should follow some of the most effective ways as follows.

Have a Strategy

You should have a strategy to market anything. Without strategy you can not get right direction. Some of the advertisers spend a bunch of money into Facebook ads without a strategy or plan and then are disappointed when they don't get any returns.

You should alway be clear on how much you are looking to spend, how long you want your campaign to run and how much profit you want to earn from this campaign. Once you have launched a campaign, take a moment to stop, assess how it has performed and determine if you need to make changes, otherwise you will just keep throwing money into advertisements hoping they will eventually work.

Use a Formula

When you start a facebook advertising campaign, you should aways follow a formula. You sould get the right offer in front of the right targeted audience, articulated the right way. “When we spend $400,000 on Facebook Ads in a 6-8 week campaign we need to come out the other end with significant profit for ourselves or when we work with a client, so we need to get it right before we make a single advertisement.”

An offer on running shoes is not going to do as well when presented to a retirement community as it would to a running club, no matter how great it is. The right offer is only as good as the group it’s being targeted to. Finally, you need the right message, which means clearly articulating what the offer is and why it is valuable to that group of individuals.

Make Sure You Focus on Targeting

When it comes to finding your target market of consumers, you need to really think about who you’re targeting, instead of just spitting out a general idea “we sell running gear so we target runners.” According to Simkin, his team spends between 2-4 hours studying the target and they focus on more than just gender, age and location.

The CEO claims the key is to really dive into beliefs, values, interests and lifestyles. You need to really understand who you are marketing to when creating advertisements. It will really pay off in the end.

Tailor Your Ads to Fit Your Target Market

When it comes time to create Facebook ads, you will see a little box known as Audience Definition. This box tells you who this specific ad will be targeting. One of the best things you can do when focusing on Audience Definition is to think small. It can be really tempting to see that your ad could potentially reach 1 billion people, but that is not what you want. You want to focus specifically on your niche to begin with. So narrow down your audience details.

Pick a few cities or areas you want to target, pick an age range within 10 years that you want to target and even pick some more targeting features like interests, education or relationship status. Ideally, you want your campaign to reach 5,000 to 15,000 people. While it doesn’t sound as exciting as reaching 186,000,000 people, you are now targeting the right people who are most likely to buy or take action on your offer.

Write Great Copy

Many people don’t focus on copy of ads. But it is important to give your copy the right amount of attention as it can make all of the difference between a good ad strategy and a great ad strategy.

Start with an engaging headline that will draw people in but keep the body of your text simple, easy to read and straight to the point. You only have a few words to work with so make them count. Don’t waste your space trying to be super creative. Make it easy to understand and compelling. Your text body should include two things: more details about your offer and then a call to action.

Make sure to click on the “Advanced Options” feature and create a New Feed Link Description. This should include a clear call-to-action for your readers. Finally, make sure that you consider the Call-to-Action button underneath your copy. Facebook says it is optional, but studies have found it leads to the best conversions, so don’t overlook it.

Don’t Forget About Split Testing

Once your ad is launched, the work isn’t over. You also need to focus the right amount of time and energy into split testing when you are done. You should know within 150 clicks how an ad is doing and whether or not they should adjust the ads. This allows him to launch to launch multiple variations of an ad and quickly figure out which ones are generating the best success rate. At the same time, he also recommends not pulling the plug on an ad too soon if you don’t see immediate results. He believes the goal is to not give up too early when split testing, and to give it time.