Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

1. [£1500 (revenue) – £1200 (cost + AdWords spend)] / £1200 (cost + AdWords spend) 
2. [£150 (sales price) – £1500 (cost)] / £700 (AdWords spend) 
3. £1500 (revenue) / £1200 (cost + AdWords spend) 
4. [£1500 (revenue) – 10 (number of products sold)] / £1200 (cost + AdWords spend)

For example, suppose Joe invested $10,000 in Google in 2016 and sold his shares for a total of $12,500 a year later. To calculate the return on his investment, he would divide his profits ($12,500 - $10,000 = $2,500) by the investment cost ($10,000), for a ROI of $2,500/$10,000, or 25%.

Customers who want to increase app downloads should use which campaign type?

Customers who want to increase app downloads should use which campaign type?

• Ads in mobile apps
• Mobile app installs
• Mobile app engagement
• Call only

The correct answer is:

Mobile app installs

According to Google data, after seeing an ad on their smartphone, more than half of people:

According to Google data, after seeing an ad on their smartphone, more than half of people:

• do a mobile search
• go to a store and buy the product
• go to the company’s website and buy the product
• send a text
• They often appear below the organic search results

The correct answer is:

go to a store and buy the product

Which statement about ad extensions isn’t true?

Which statement about ad extensions isn’t true?

• They show additional information about a business
• They tend to improve an ad’s visibility
• They often appear below the organic search results
• They can help improve clickthrough rate

The correct answer is:

They often appear below the organic search results

A successful AdWords text ad:

A successful AdWords text ad:

• has a wrapping headline and at least 2 paragraphs of text
• ties the call-to-action to the landing page
• mentions at least 4 key selling points
• talks about the advertiser’s reputation

The correct answer is:

ties the call-to-action to the landing page

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? 

• Up to US$24 
• Up to US$21
• Up to US$20
• Up to US$30

The correct answer is:

Up to US$24

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

• Shoe stores near me
• Shoe store addresses
• Shoe store sales
• Great shoe stores

The correct answer is:

Shoe stores near me