An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

A) Improve Quality Score and increase costperclick (CPC)
B) Decrease costperclick (CPC) and increase daily budget
C) Decrease costperclick (CPC) and decrease daily budget
D) Improve Quality Score and decrease costperclick (CPC)

Ans: 
A) Improve Quality Score and increase costperclick (CPC)