Monday, 13 March 2017

How would you determine the clickthrough rate (CTR) for a client’s search ads?


How would you determine the clickthrough rate (CTR) for a client’s search ads?


  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Divide the number of impressions the ad gets by its average position
  • Divide the number of impressions the ad gets by the number of clicks it gets


The correct answer is:
Divide the number of clicks the ad gets by the number of impressions it gets

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