**How would you determine the clickthrough rate (CTR) for a client’s search ads?**

- Evaluate the number of clicks the ad accrues per day
- Divide the number of clicks the ad gets by the number of impressions it gets
- Divide the number of impressions the ad gets by its average position
- Divide the number of impressions the ad gets by the number of clicks it gets

**The correct answer is:**

Divide the number of clicks the ad gets by the number of impressions it gets

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