To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

• segment the campaign’s data by network and evaluate its performance on search partner sites
• use Keyword Planner to evaluate how the campaign might perform better on search partner sites
• review the top movers report to see if the campaign is getting more clicks on search partner sites
• evaluate the campaign’s performance on search partner sites vs. display partner sites

The correct answer is:

segment the campaign’s data by network and evaluate its performance on search partner sites

How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

• Evaluate the number of clicks the ad accrues per day
• Divide the number of clicks the ad gets by the number of impressions it gets
• Divide the number of impressions the ad gets by its average position
• Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

Divide the number of clicks the ad gets by the number of impressions it gets

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

• Put special characters in the ad headline
• Put the ad headline in all capital letters
• Include his keywords in the ad text
• Include his business address in the ad text

The correct answer is:

Include his keywords in the ad text

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

• include prices, promotions, and a call-to-action.
• use exclamation points and capital letters.
• mention competitor offers and prices.
• use special characters, such as asterisks or hashes.

The correct answer is:

include prices, promotions, and a call-to-action.

High quality ratings for an ad can:

High quality ratings for an ad can:

• increase its average cost-per-click (avg. CPC) bid
• be achieved with an increase in bid
• improve its position
• increase how often people click on it

The correct answer is:
improve its position

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

• add a call extension
• add a sitelink extension
• run an app install ad
• include the word “install” in the ad text

The correct answer is:
run an app install ad

You might analyze exact match impression share data to get an idea of:

You might analyze exact match impression share data to get an idea of:

• the percentage of eligible impressions you received for searches that exactly matched content on your landing page
• the percentage of eligible impressions you received for searches that exactly matched your keywords
• the number of times your ads were shown on the Search Network
• the number of eligible impressions your broad match keywords received

The correct answer is:

the percentage of eligible impressions you received for searches that exactly matched your keywords