Which statement about ad extensions isn’t true?

Which statement about ad extensions isn’t true?

• They show additional information about a business
• They tend to improve an ad’s visibility
• They often appear below the organic search results
• They can help improve clickthrough rate

The correct answer is:

They often appear below the organic search results

A successful AdWords text ad:

A successful AdWords text ad:

• has a wrapping headline and at least 2 paragraphs of text
• ties the call-to-action to the landing page
• mentions at least 4 key selling points
• talks about the advertiser’s reputation

The correct answer is:

ties the call-to-action to the landing page

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? 

• Up to US$24 
• Up to US$21
• Up to US$20
• Up to US$30

The correct answer is:

Up to US$24

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

• Shoe stores near me
• Shoe store addresses
• Shoe store sales
• Great shoe stores

The correct answer is:

Shoe stores near me

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

• Category editor
• Bulk edits
• Campaign editor
• Revision tool

The correct answer is:
Bulk edits

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have:

• highest maximum cost-per-click (CPC) bid.
• most historical data in the account.
• best Quality Score.
• highest Ad Rank.

The correct answer is:

highest Ad Rank.

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

• segment the campaign’s data by network and evaluate its performance on search partner sites
• use Keyword Planner to evaluate how the campaign might perform better on search partner sites
• review the top movers report to see if the campaign is getting more clicks on search partner sites
• evaluate the campaign’s performance on search partner sites vs. display partner sites

The correct answer is:

segment the campaign’s data by network and evaluate its performance on search partner sites